Melt stubborn fat? Really? (Short answer: nope)

When scrolling through Facebook, it’s hard to avoid ads that are targeted to your interests. Since I write and post a lot about health and fitness, I find many of the ads targeted to me are fitness related. One that made me chuckle was an ad for a video that allegedly helps “Melt stubborn fat.” So much wrong with that sentence.

First, it’s marketing BS. They want you to believe that through exercises they show you how to do in this video you pay money for, you will finally be able to get rid of fat that you’ve been unable to get rid of through any other means. They’re promising a quick and easy fix through exercise.

Second, they are perpetuating the myth that fat melts off the body. No, it doesn’t. That’s not how weight loss works.

Third, you can’t target fat areas of the body. You can’t do sit ups until the fat goes away on your stomach while it remains everywhere else. That’s not how losing fat works. Fat goes away at an even rate spread across your body. Period.

Fourth, and this is the most important fallacy, is that there is no mention of diet. Diet is what makes you lose weight, or in their parlance, fat. Exercise will make you stronger, but diet makes you lose weight. Watch what you put into your body and your weight will respond accordingly. Feed it pizza, burgers, and beer and your weight will hold steady or continue to increase. Feed it a reasonable amount of meat, veggies, and fruits and you will lose weight or get to a point at which your body will equalize to the input of calories.

Don’t fall for the hype. There’s only one way to lose weight: eat good food in the right amounts. Exercise helps your heart and muscles get stronger, but it’s the quality and amount of food you eat that regulates your weight. I don’t care if you don’t do a Whole30 or go Paleo like I did. If you take away only one thing from me and my blog, it should be this (and I’m repeating it here because it’s so important):

Exercise helps your heart and muscles get stronger, but it’s the quality and amount of food you eat that regulates your weight.

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