I was talking to a co-worker today about her exercise regimen she started a few weeks back, and she admitted to me that it lasted a whole day. “I just don’t have time to do it,” she told me. She really wants to, she says, but she just can’t find the time to get a workout in.

That’s a poor excuse.

I make exercise a priority. I place it higher than eating, drinking, or even work. As much as my boss wouldn’t like that, it’s true. My health is far more important for me to maintain for the long-term. For the short-term? I’m a better employee if I’m healthy, and staying healthy is accomplished through diet and exercise.

I read an article a year or two back that was about an entrepreneur who talked about how he put his exercise schedule in his calendar and didn’t cancel workout sessions for anything. He would rather miss a business opportunity than a workout. It seemed silly to me at the time, but I get it. I totally get it. Business opportunities rarely come and go with one meeting. If they can’t meet at 1 pm, they can likely meet at 2 pm. My workouts are about 30 minutes long with 30 minutes of recovery time (cool-down, shower, get dressed). That’s an hour. I exercise three times a week. That’s a tiny three hours a week.

Ask yourself this question: is it worth investing a little of your time in yourself and your health/fitness? If you’re sitting on the couch, could you be exercising? Too tired? Too bad! There’s time enough for relaxing and resting later. Get out there and move. Even if it’s just a walk or some push ups. Do something and get moving!

“I don’t have time” is BS. We all have time. We need to learn to use our time wisely or manage it better. We all have the same amount of time. Nobody gets 25 hours in a day. Carve out the time for exercise and manage your time better.